ASICS x Norwich City.

With a view to potential kits for the 2021/22 season, I created three strips, and marketing imagery to accompany, that celebrated the deeply-admired ASICS kit that was retired 30 years ago this summer. 

​

Each strip took inspiration from the original yet was unique with a modern aesthetic.

​

The third kit honours 'The Heroes' of both the community, NHS staff and pandemic keyworkers, as well as those of different sexuality with the club's inspirational Justin Fashanu being a lead image for openly-gay footballers.

​

Marketing material emphasizes the nod to the past and inspiration for the kit design.