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ASICS x Norwich City.
With a view to potential kits for the 2021/22 season, I created three strips, and marketing imagery to accompany, that celebrated the deeply-admired ASICS kit that was retired 30 years ago this summer.
Each strip took inspiration from the original yet was unique with a modern aesthetic.
The third kit honours 'The Heroes' of both the community, NHS staff and pandemic keyworkers, as well as those of different sexuality with the club's inspirational Justin Fashanu being a lead image for openly-gay footballers.
Marketing material emphasizes the nod to the past and inspiration for the kit design.
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